Case Study: Medical Devices |
Independent, unbiased data helps build trust with customers.
The challenge
A medical device manufacturer and distributor looked to arm their sales team with data to help clinical customers understand the burden of disease within their communities. The medical device manufacturer recognized that their customers were more likely to trust the health data coming from an independent, unbiased source, ensuring no exaggerated claims about potential medical need. In order for the data to be actionable, it was important that the data be locally relevant and easily digestible.
IHME Client Services solution
The medical device manufacturer integrated Global Burden of Disease (GBD) study data, a widely trusted, peer-reviewed source into their customer facing dashboard, so that when customers could view current and projected disease trends relevant to their areas of work and within their communities.
Leveraging IHME's data and scientific research publications, the data-integrated platform enables both their sales team and customers to make data-driven decisions by linking local disease burden data to interventions and available medical devices.
The use of IHME data as an independent, unbiased source within the dashboard has been praised by their customers, noting that transparent data on the progression of diseases (even those projected to decrease over time) was critical to building trust with the manufacturer.
The medical device manufacturer integrated Global Burden of Disease (GBD) study data, a widely trusted, peer-reviewed source into their customer facing dashboard, so that when customers could view current and projected disease trends relevant to their areas of work and within their communities.
Leveraging IHME's data and scientific research publications, the data-integrated platform enables both their sales team and customers to make data-driven decisions by linking local disease burden data to interventions and available medical devices.
The use of IHME data as an independent, unbiased source within the dashboard has been praised by their customers, noting that transparent data on the progression of diseases (even those projected to decrease over time) was critical to building trust with the manufacturer.
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